FOUNDATION ATLANTA
Experience bold and daring underwear designs from top global creators, right in Midtown Atlanta.
A NEW Alternative Trade Show for Designers and Stores.
FIND SOMETHING NEW
ReENERGIZE with the LATEST TRENDS, FUN EXPERIENCES, NEW CONTENT, GREAT FOOD and MORE!
HOTEL
659 Peachtree Street NE
Atlanta, GA 30308
We suggest you book on expedia for a better rate.
ALTERNATIVE HOTEL
683 Peachtree Street NE
Atlanta, GA 30308
(directly next door to The Georgian Terrace)
OPENING PARTY
The opening party starts at 6PM Sunday August 2nd, 2026
Hosted by BOY NEXT DOOR MENSWEAR
Features Drinks, Snacks, Models, Photography and Video Activations
Get a special preview of looks from the top brands before the show starts.
BRANDS
*SSTRICKS
2EROS
BATUCADA BOI
BIKE ATHLETIC
CELLBLOCK 13
CODE 22
DOREANSE
FULL KIT GEAR
GYM JOCK
INAROS JEWELRY
LOCKER GEAR
MANSTORE
MY KNUCKS
OLAF BENZ
ROK
SHINY6
SPARTA'S HARNESS
STUD
SUPAWEAR
TOBIAS FASHIONS
TIMOTEO
TULIO
UNZP
VAUX
YMLA
Stay Updated
Register to attend for exclusive sneak peeks and event news from Foundation Atlanta Trade Show