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Esquire’s 2025 Grooming Award: Best for Your Butt Winner

Derm-Approved and Made for Daily Use, these products sooth tender, stressed perianal skin. A welcome addition to our opening night and available throughout the week.

Pool Cover up – Comfort – Quality – and Fun!

Studley Duds designs and ships our caftans, kimonos and totes from the same place the idea started: sunny Los Angeles. From a few memorable pool parties it became clear that there was a lack of eye-catching, affordable caftans in the marketplace. Our caftans and kimonos are light enough to catch the breeze, yet durable enough to handle the sand and the washer while keeping their vivid signature colors.

David will show you during your appointment!

Created for those who live boldly, love confidently, and aren’t afraid to stand out.

Combining premium fabrics, innovative fits, and daring designs, YMLA creates underwear that celebrates the male body with style, comfort, and undeniable sex appeal.

From vibrant everyday essentials to head-turning statement pieces, every YMLA collection is designed to enhance confidence, flatter the body, and encourage authentic self-expression. Inspired by the energy, creativity, and diversity of the LGBTQ+ community, YMLA believes everyone deserves underwear that feels as good as it looks.

YMLA isn’t just about what you wear; it’s about how you feel. Confident. Sexy. Proud. Unapologetically yourself. Whether you’re hitting the gym, the dance floor, or enjoying a night in, YMLA is designed to move with you and celebrate you every step of the way.

For those looking for the next generation of bold, fashion-forward men’s underwear, YMLA delivers fresh designs, premium quality, and a community built on confidence, inclusivity, and PRIDE.

Chris Yoo will be in Atlanta – Book an appointment!

Embrace your individuality, celebrate confidence and wear who you truly are

Tobias Morgan, founder of this amazing brand will be at the show to meet with you. This is an inspired line of distinctive harnesses, swimwear, underwear, athleticwear and accessories designed to combine craftsmanship, comfort and fearless self-expression. Every collection reflects Tobias’s belief that fashion should never be ordinary.

Unlock your Addiction

The Locker Gear concept is born from the necessity of being true to how men feel and express themselves. How men interact without having to talk, letting the brand express how and what we feel.

We pursue this interaction through color and texture, while trying to define who we are! Each and every collection is based on pure instinct and the raw pleasures of wearing our garments.

Locker Gear is an attitude for men who have no fears of being true to oneself. So be ready to “Unlock Your Addiction”.

Set your appointment with Richard to order this brand.

Spectacular Design from Italy

Premium Italian-made fetish gear that is features aggressive design and is built to stand out.

Richard will meet with you at the show to show you this amazing brand.

Audacious silhouettes and strategic cuts

Strategic cuts cinch the male frame and sculpt the physique. This daring Columbian brand will delight your customers and keep them coming back to see what’s new.

Richard will be happy to show you by appointment the August show.

Bold, daring men’s underwear and festive-ready gear.

Designed by Jimmy Sprinkles, a former MAC super artist and popular drag queen – *ssTricks is all about celebrating individuality, body positivity, and the LGBTQ+ community. Each piece is hand crafted with attention to detail, a touch of extravagance and a whole lot of pride.

Richard will love to show you this brand. Register!

Combine comfort, support and bold design that shapes the look .

Code 22 is born from the necessity of finding a lifestyle that represents and connects with men. It is essentially about self-confidence and being proud.

Our mission is to find the balance between design, comfort and functionality. Before conceptualizing each collection, we work around these three words, when developing each and every garment. It’s all about the fit!

Becoming an expression that defines menswear; taking into consideration free thinking and freedom as a lifestyle.

Resulting in a style, a philosophy and a way of living.

Richard will love to show you the new Code 22 collection. Register now.

From the origins as pioneers in men’s athletic gear to becoming a brand that champions comfort, style, and inclusivity, Bike has grown with the times while staying true to our legacy.

Register! Emma will love setting an appointment to show you BIKE!