Check out the reality series, Putting On where this entrepreneurial spirit chronicled the launch of his company Mekahel puts on many pairs of briefs, but he doesn’t bother with a facade.
Register and meet with David to hear the full story and review the collection.
Poxeidon was founded by Vito and Andres, two Colombian creatives living in New York City, with a conviction that what you wear is your second skin—identity, confidence, and self-expression all at once. Born to disrupt a market that played it safe, Poxeidon refuses convention. Men deserve swimwear that matches their ambition: bold, intentional, unapologetically personal.
Men deserve more than basic swimwear. They deserve variety, playfulness, and intention. Every piece—from fit to color to the story behind each print—is designed to reveal who you are. In swimwear, where fabric is minimal, what you wear must speak volumes. Inspiration strikes personally: a memory, a place, a color that feels like home. Poxeidon translates that spark into modern, wearable pieces that connect.
The stories start with its founders, but the designs belong to anyone bold enough to wear them. When you wear Poxeidon, you feel confident, empowered, completely yourself. Because this isn’t just fashion. It’s a statement. A lifestyle. A wave of pride.
Be sure to register for an appointment with David !
Life’s too short for boring underwear. ManBuns delivers high-performance comfort wrapped in bold color and unapologetic personality. Whether you’re hitting the gym, heading to the office, or just living your day, these vibrant pairs keep you comfortable while letting your style do the talking. Crafted for guys who refuse to blend in, ManBuns combines premium comfort with playful design. Our (f)undies and unisex socks are built tough for everyday wear—flexible, durable, and designed to make you smile every time you get dressed. Because confidence starts from the inside out. Add a splash of color. Add a dose of fun. Add ManBuns to your rotation.
Please register and meet with David to explore this fun brand!
Started by professional ballet dancer Tyler Piwowarczyk in 2020, Iconic Undies is a small underwear business based in Las Vegas. Being unable to perform during the pandemic led Tyler to create underwear that solves what he couldn’t find: comfort without compromise, support without restriction, and style that doesn’t quit. After years of rehearsals in tight, limiting undergarments, Tyler engineered a better solution. Iconic Undies combines minimalist design with premium comfort—built for dancers, athletes, and anyone whose day demands more than basic underwear can deliver. Whether you’re in the studio, at the office, or living your life, these are engineered for all-day confidence and that undeniable feeling of being your most ICONIC self. No extra tightness. No sacrificed style. Just underwear that actually works.
Register for the show to and have an appointment with David.
Feel confident in your own skin. Chris Turk Swim designs for real bodies—every shape, size, and background. Our inclusive swim shorts deliver all-day comfort with a built-in brief that supports and flatters, replacing uncomfortable mesh with genuine ease. Inspired by the queer community and 70s disco energy, every color and print is crafted to bring you joy. Transition seamlessly from beach days to nights out dancing in styles that celebrate who you are. This is swimwear designed around your body, not a model’s. Finally, a brand that represents every body.
Please register and request that David show you everything that Chris Turk has to offer your customers.
Full Kit is a welcoming and inclusive clothing brand.
FK Sport delivers bold, unapologetic style for men who refuse to blend in. Designed in P-town, this inclusive brand merges high-fashion edge with fetish-forward aesthetics—creating pieces that command attention and spark conversation. From performance shorts and tanks to premium underwear, swim, and accessories, FK Sport combines superior comfort, quality craftsmanship, and exceptional value. Each piece is engineered for confidence, whether you’re making a statement at the gym, the club, or anywhere in between. Built for men who embrace their edge. FK Sport isn’t just clothing—it’s a lifestyle choice that celebrates authenticity and bold self-expression.
Please register for the show so you can have an appointment with Kathy to all this brand has to offer.
High quality underwear and beachwear from Germany for men who want only the best.
The premium status of Olaf Benz has been assured for over 35 years. Innovative style, outstanding comfort and exclusive materials are the cornerstones of Olaf Benz. Men who expect the best know Olaf Benz. Kathy will be showing the SS’27 collection for pre-order. Register so you can have an appointment.
Manstore stands for provocative luxury in menswear-combined with a unique passion for quality and design.
Bold, erotic design. Designed in Germany and crafted from premium European materials, Manstore delivers luxury that feels as good as it looks—a second-skin fit that combines maximum comfort with undeniable allure. Whether you’re seeking ultra-revealing or seductively subtle, this designer wear commands attention and celebrates your most confident self.
Kathy will be showing SS’27 collection. Register so you can have an appointment with her.
STUD is designed in Malaysia and inspired by party party party!
Designed in Malaysia with circuit parties at the core of inspiration. STUD is a fetish vibe with the most unusual mixture of fabrics, sexy cut and intriguing straps. This is a pre order brand and orders taken at the show will be delivered around December. These highly sophisticated and unique designs are sure to delight your customers as they hit the clubs and parties.
Australia’s go-to for bold, badass, and seriously comfy men’s gear!
Look sharp and feel unstoppable from work to workout to hangout. These designs bring the perfect mix of style, support and a whole lot of attitude. So, why blend in when you can stand out? Slip your customers into Supawear and let the style do the talking!